Veterinarians.org's article How Quickly Pet Influencers Can Pay Off Your Mortgage covers the top-earning pet influencers on Instagram.
They used Influencer Marketing Hub's Instagram Money Calculator to rank the pet influencers by dollars earned per Instagram post (click on the chart below to enlarge).
Dogs and cats dominate the list, with only 3 other animals making the top 20. A fox came in 4th, a hedgehog 14th, and a raccoon 20th.
We were pleased to see Grumpy Cat continues to be a strong performer, coming in 5. We first covered Grumpy Cat in our 2015 article Cats Drive 15% of All Internet Traffic.
Staying in the top 10 pet influencers is not easy, and Grumpy Cat is a grizzled - and still grumpy - 10 year influencer veteran.
All About Cats also recently covered pet influencer earnings on TikTok, and they too have a top 10 list. Their chart is below (click to enlarge)
Only Jiffpom appears on both lists. He's number 1 on Instagram and number 2 on TikTok. Like human influencers, it seems most pet influencers focus on specific platforms.
Influencer marketing is a major part of and a precursor to the rapidly expanding Creator Economy.
See our creator economy section for more on this fast-growing solopreneur and small business segment. And see our Pet Trends section for more pet and pet businesses.
