The metaverse has gotten a lot of attention lately. But almost all of it has been focused on potential consumer metaverse uses and applications.
But industrial and enterprise metaverse applications are starting to get more press.
A number of tech companies are building industrial metaverse applications. Key quote from The Information's Microsoft Forms New Team to Target' Industrial Metaverse':
"Microsoft isn't alone in trying to convince industrial customers to get on board with the metaverse. Magic Leap, a much-hyped AR headset startup, has shifted its focus to corporate customers from consumers. Nvidia has placed similar importance on developing simulation software and last month launched a set of cloud services that developers can use to build metaverse applications.
McKinsey's Digital Twins: the foundation of the enterprise metaverse, covers the growing use of digital representations of processes, physical assets, and products.
This allows firms to test new ideas and innovations in the metaverse, which is cheaper and faster than physical testing.
For example, auto manufacturer BMW is building a "digital twin" of the car company's factory in Regensburg, Germany. This will allow BMW to virtually test changes in the plant's configuration and workflows digitally before implementing them in their physical factory - saving BMW time and money.
And IBM even has a digital twin exchange, allowing companies to browse, purchase, and download digital twins provided by their digital twin partner ecosystem.
Using virtual experiences for training is already a big business. And the use of digital simulations of industrial processes has been done for decades.
So it's no surprise that industrial uses of the metaverse are starting to crop up.
