Wunderman Thompson's Future 100: 2023, which is one of our favorite annual trend reports, was released this week.
It's one of our favorites for several reasons.
First, since a global marketing agency produces it, the production values are outstanding. It's well-written, and the pictures and illustrations are fun and often intriguing.
Second, who else puts out a report with 100 trends? It's almost too much to go through.
And finally, the report includes 10 consumer trend categories covering everything from beauty to work. Click to enlarge the chart below.
We always have our favorite trends from this report.
This year they include The Artisan Wave, Situationships, Non-Linear Work, and Deepsea Tourism. See the report for descriptions.
And we're always interested in their top 3 destinations. This year they are Morocco, Kyoto, and Tanzania. We've been to all three and they're great places to visit.
If you're interested in consumer trends, this report should be on your reading list. It's free.
