The Indicator is an NPR radio show focusing on economics, work, and business. The shows are only about 9 minutes long and generally cover a single topic.
Recently, The Indicator did a week-long deep dive on the Influencer Industry- which is a big part of the creator economy - and one of the faster-growing segments of independent work.
The episodes are:
- Monday: The origins of the influencer industry
- Tuesday: The economics of the influencer industry
- Wednesday: Gen Z's dream job in the influencer industry
- Thursday: The dark side of the influencer industry
- Friday: Final thoughts on the influencer industry
The series provides an excellent overview of the influencer industry, and the key issues influencers face pursuing this path.
See our creator economy section for more details on influencers and the broader creator economy.
Also see The Creator Economy: Staking out New Territory, a recent research report from MBO Partners (we worked with MBO Partners on this study).
